Monday, June 21, 2010

Relationship Customer Service

On TUG Talk last week with my guest Robin Frederick, founder of the Girl Power Business Network, we talked about what happened to customer service. Two days later I went to hardware store bought two things. In the process I had five different people either offer to help or physically assist me. That's customer service.

On the show, I suggested one of the reasons exceptional customer service went away was people stopped saying thank you. Simple positive reinvorcement. Customers stopped telling employees how much we liked it and many companies started thinking price was the selling point. Good customer service was the norm and became taken for granted. Now that it is no longer the norm, it is missed more than ever. So much so that when we do get good customer service we are more surprised than pleased. It even became more common to take time for a complaint than a compliment.

This happens in relationships. People stop saying thank you for the things we value. Loving gestures celebrated in the beginning of relationships are given so consistently they become the norm. When that happens those same loving gestures become expectations. Providing financially, preparing dinner, house management, taking care of the kids; these are several I hear about frequently. It is only when they are missing they are truly noticed.

When a person is thanked for doing the basic and mundane parts of relationship, it makes it easier for them to enjoy doing them. The most amazing part about this concept is most people know it. Yet it doesn’t get done. A person doesn’t have to say thank you every single time. In fact consistent and occasional is the best method to lead to the loving gesture being repeated.

Saying thank you for the basics and the little things is one of the most natural ways to ensure they continue. It becomes a way of living that promotes the desirable behaviors around us. Before I left the hardware store I waited an additional 10 minutes until a manager was available to let them know what a great job the employees did. She was more surprised at the compliment than I was at the service.

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